Marketing Manager

Many associations and organisations rely on non-dues revenue to drive additional income. Non-dues revenue covers areas such as Events, Publications, Training, Online Merchandise Sales and Donations. All services and items to members are in fact products, and require the right marketing approach.

Ge-Ram Soft Tech understands marketing executives are creative people and are always looking for a marketing edge. To compliment your unique talents, you will also need a good system to be truly successful.

What kind of solution do you need? Some tips:

A solution that works. This may sound obvious but many solutions sold fail this fundamental criterion. With Ge-Ram Soft Tech you have a proven solution that is the right fit for your organisation.
A modern system, built using reliable components. We can guarantee that your needs will change in time. Hence, you need a solution that can readily grow with you, and at low cost.
A highly functional system. Ge-Ram Soft Tech supports extensive functionality. Furthermore, it remains member-specific, so whatever we do for you, we do well.
A solution that gives you extensive data. Ge-Ram Soft Tech software includes hundreds of reports and our Client Report Writer, allowing you to analyse down to member or transaction level.

Relevancy, not sales, is the key metric to track. Non-dues revenue is obviously important. However, securing short-term cash flow at the expense of member impact will not build sustainable non-dues revenue streams. Sales and volume will come in higher numbers with a more concerted effort to increase the relevancy of products.

What Will They Buy? If you are about to expand your Marketing efforts or take the plunge into e-Marketing for the first time, there is a good chance you are worried about whether your program will attract enough returns to pay for itself. A properly executed market assessment can help you not only gauge overall demand but also make better decisions about what offerings to build and how to market them.

You need Ge-Ram Soft Tech Membership Management Software to supplement your marketing skills. We give you the means to implement your marketing edge

Some ideas to Market Online and stay in-touch with Members.

10 Tips Email for an Event

Use an auto-responder e-mail list to send 10 tips or ideas, one per e-mail, based on content from the upcoming event. Someone who is interested in registering, but not quite ready to pull the trigger, can sign up for these tips. The tips should whet the appetite, not provide a full meal. Each should also include a very prominent link to register for the event itself. Ge-Ram Soft Tech has an eMarketing module that includes scheduled emailing.

Segmented Email Marketing

This is an old chestnut these days but always worth mentioning. Create targeted lists from your database based on demographics that are relevant to your online offering. The more targeted the list the better. Craft an email for that list that mentions the specific benefits and value that are unique to them and give them a prominent link to go sign up for it. It’s just that simple but it always improves response.

Cross-sell on e-Commerce Checkout

If you are selling other products online, use your system to cross-promote Webinars and other EVENT offerings from your organisation. More sophisticated eCommerce tools can enable you to associate specific products or keywords that allow you display relevant offers or similar products when you add something to your cart, or on checkout.

Event or eLearning as Member Prospecting Device

Since the marginal cost of adding one person to a program is often close to zero, you have some new options available. Events and eLearning programs can be offered for free to prospective members so they can experience the value of the organisation. You also then have permission to continue to follow-up with them about joining or buying other products and services. It can be a great vehicle for establishing an opt-in list of highly interested prospects for your organisation. The offering must be essentially cost free for your organisation to add one more person to work well in this scenario, however. If the program requires individual interaction with an instructor, for example, then it may not be a good candidate for this type of use.