Chief Executive Officer

Today, a member organisation cannot operate without a computer system. Without a good computer solution senior management cannot get the necessary reports to control the business function and its membership management.

Without a good computer solution, your organisation will not develop the right measurable contact and support with your members, have the right events, increase member activity, and deliver the right products at the right time, and right price. Without a good computer system, your organisation will consistently under-perform.

But what makes a computer system good?

A good system must be like an everyday appliance – like an electric kettle; simple to use by flicking the switch on and working every time you need it. You must be able to take for granted that your computer system will always work too.

A good computer system must be:

  • Reliable
  • Easy to install
  • Easy to use
  • Generating benefits that far exceed its price

If your organisation wants to deploy a new computer solution, as the CEO, how can you make sure that it will be right for you? That it will free you to focus on your business rather than on handling technology issues? That it will be used as freely and simply as an everyday appliance?

Drawing on our extensive experience, we offer you the key characteristics of not just a good computer solution, but an excellent computer solution:

  • It must not be fragmented
  • It must be reliable
  • It must be proven to work well in a similar organisation
  • It must be flexible
  • It must be affordable
  • Your system must be provided by and supported by the right organisation

The Information Management Challenge

All Not for Profit Organisations face a common challenge: How to effectively manage and communicate with your membership, contacts or donors. You will have systems already in place to attempt this: databases, lists, specialist software packages. But these multiple silos of information fail to give you that all-important ‘big picture’. Furthermore, they can result in duplication and extra effort.

On top of this, it’s hard to manage relationships in an increasingly complex world when you don’t have a single, customised view of all the email, web, phone, letter, fax and face-to-face communications you have engaged in. You require easy access to the information you need in a form that’s usable for:

  • Targeting marketing campaigns
  • Understanding the profile of your member base
  • Tracking responses, satisfaction and other useful behavioural measurements
  • Performing activities like events or subscription renewals.

Numerous member organisations use one of Ge-Ram Soft Tech products, some of them publicly listed. The solutions from Ge-Ram were built exclusively for member organisations. They work well. They come fully integrated, highly reliable and very cost effective.

From the CEO’s perspective, if you want the right IT systems to support your corporate objectives, if you want to optimise your IT and if you want to minimise risk, then Ge-Ram Soft Tech will be perfect for you.